원서 - 소비자행동론 - Consumer Behavior 11판 - Schiffman, Leon G.; Wisenblit, …
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Download : 원서 - 소비자행동론 - Consum.pdf
13 Cross-Cultural Consumer Behavior: An International Perspective 342
3 Consumer Motivation and Personality 82
- Schiffman, Leon G.; Wisenblit, Joseph - Pearson
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Global Edition
Eleventh Edition
Download : 원서 - 소비자행동론 - Consum.pdf( 78 )
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11 Culture’s Influence on Consumer Behavior 294
- Consumer Behavior
2 Segmentation, Targeting, and Positioning 52
12 Subcultures and Consumer Behavior 318
PART III Communication and Consumer Behavior 198
6 Consumer Attitude Formation and Change 172
9 Reference Groups and Word-of-Mouth 234
PART IV Consumers in their Social and Cultural Settings 258
원서 - 소비자행동론 - Consumer Behavior Eleventh Edition Global Edition - Schiffman, Leon G.; Wisenblit, Joseph - Pearson
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원서 - 소비자행동론 - Consumer Behavior 11판 - Schiffman, Leon G.; Wisenblit, Joseph - Pearson
10 The Family and Its Social Standing 258
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원서 - 소비자행동론
8 From Print and Broadcast Advertising to Social and Mobile Media 216
7 Persuading Consumers 198
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소비자행동론 교재 원서
PART I Consumers, Marketers, and Technology 30
4 Consumer Perception 114
1 Technology-Driven Consumer Behavior 30
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PART II The Consumer as an Individual 82
5 Consumer Learning 148
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